Sony 55" Consumer LCD TV

Real picture and elegant design
More than 50 years of TV innovation to combine the most real and life like picture with the most elegant design. You will enjoy an authentic picture quality with a TV designed to look beautiful switched 'on' or 'off'.

Lose yourself in sharp picture & details
X Reality PRO brings a picture to life by naturally enhancing the details in whatever you're watching. Whether it's internet video your favourite TV show or the latest 3D movie it will sharpen & add texture to create the most real picture you have ever seen on a TV screen.

Energy-saving TV features
Our new LED Frame dimming feature helps to reduce the amount of energy consumed by intelligently adjusting backlight levels to suit the scene. You can enjoy sharp high contrast TV pictures with low power consumption. You will notice the difference on your bill.

Wirelessly access online entertainment
Use either your TV remote control or mobile device (with voice recognition) to access to the Sony Entertainment Network for streaming HD movies millions of songs your favourite TV channels a web browser and apps like Twitter™ Facebook