Sony DSC-W690 Red Digital camera

DSC-W690 Red Digital camera

Very slim easy to use Cyber-shot™ camera with powerful zoom
16.1 megapixels 10x optical zoom 720p HD movie 7.5cm LCD Sweep Panorama and iAUTO

Super slim with high 10x optical zoom
Clear stable images from wide angle to tele
Shoot extra-wide images with 360 Sweep Panorama

So slim and simple with high-power zoom
The super-slim Cyber-shot™ W690 digital camera gets you even closer to the action with its powerful 10x optical zoom lens. Optical SteadShot and Sweep Panorama expand shooting possibilities while iAUTO takes care of adjusting settings for great results without fuss.

Magical movies
Shoot brilliantly crisp detailed Full HD video clips: you'll enjoy stable blur-free images even while walking or zooming.

Experience the whole picture
It's easy to grab breathtaking views of landscapes or city scenes. Cyber-shot™ stitches together a high-speed burst of frames when you sweep the camera from side to side (or up and down!) to create one amazing panoramic image.

Slim with super zoom
Big bold close-ups don't have to mean a big bulky camera. Cyber-shot™ packs a powerful zoom lens into its incredibly slim body. So you can capture everything from wide-angle shots to detail-packed close-ups with less to carry.

16.1 effective megapixels CCD sensor - Captures very high quality images allowing detail-packed enlargements

10x optical zoom/25mm wide angle G Lens - High quality lens covers very wide zoom range in a beautifully slim camera that's ideal for travel action shooting and more

Intelligent Auto Mode - Camera recognises a wide range of common shooting situations optimising settings for clear natural results without fuss

Artistic Picture Effect modes - Create four exciting 'in camera' effects - Toy Camera Partial Colour Soft High-Key Pop Colour

720p HD movie - Record smooth high quality HD video clips using MP4 (MPEG-4 AVC/H.264): optical zoom possible during video shooting

Optical SteadyShot Active Mode (combined with electronic stabilisation) - Corrects shaky handheld camera movements when shooting video even while walking or zooming

360 Sweep Panorama - Sweep the camera and grab extra-wide images of landscapes city scenes and tall buildings; new 360 mode captures an all-round view

7.5cm/3 Clear Photo LCD - High quality LCD screen (230k dot resolution) offers excellent detail high contrast and wide viewing angle

Face Detection - Automatically adjusts focus exposure and white balance for clearer portraits and priority selectable for children/adults

Smile Shutter - Automatically fires shutter when subject smiles: with adjustable smile threshold and priority selectable for children/adults